Exploring Japan’s rich culture and shopping scene is one of our favorite parts about traveling there. Whether you’re looking for traditional souvenirs, beauty products, or things that are just a lot cheaper to buy outside of the US, Japan has it all. Here are some of our favorite things to bring back home from Japan.
The Best Japanese Souvenirs to Buy for Friends & Family
1. Wagashi (Japanese Sweets)
If you’re after something traditional and beautiful, Japanese sweets, wagashi are perfect. They’re made from natural ingredients like rice, red bean paste, and matcha, and are as gorgeous to look at as they are delicious. Plus, they make excellent gifts! Head to Nishiki Market in Kyoto or the food halls (depachika) in big department stores, and you’ll find plenty of options that are freshly made.
2. Furoshiki (Japanese Wrapping Cloth)
Furoshiki is a must-buy if you’re into style and sustainability! These versatile cloths are used for wrapping gifts, carrying items, or even as a chic accessory. They come in all kinds of beautiful designs, making them a lovely and practical keepsake. You can find them in Asakusa or Kyoto, where traditional items like these are everywhere.
3. Maneki Neko (Lucky Cat)
You’ve probably seen those cute little waving cats, known as Maneki Neko, which are believed to bring good luck and prosperity. They’re fun and make for a cute gift! Plus, you can find them in all sorts of styles and colors. Look for them in Asakusa’s souvenir shops or on Nakamise Street near Sensoji Temple.
4. Ghibli Merchandise
If you love Studio Ghibli films (our favorite is Spirited Away), you’ll want to check out the Ghibli merchandise. From Totoro plush toys to Spirited Away keychains, it’s a dream come true! Visit Donguri Kyowakoku stores in Tokyo or Kyoto for all the exclusive items you can’t find outside Japan.
5. Green Tea and Matcha
Japan is famous for its green tea, and you can’t leave without picking some up. Whether it’s matcha, sencha, or gyokuro, the tea in Japan is of incredible quality and flavor. Uji in Kyoto is especially well-known for its tea, but you can also find high quality teas in department store food halls. We even bought some last-minute matcha for 700 Yen at Don Quijote and were pleasantly surprised by how high quality and good it tasted!
6. Gummy Candy
While Japan may not be the only place to get a good gummy, they’re definitely a top contender. They have nailed the perfect gummy consistency and have so many flavors we don’t often see at stores in the US. Our absolute favorite Pure Gummies, which you can sometimes find at Asian supermarkets in the US, but they’re usually too expensive for us to rationalize. If you see the lychee flavor, consider yourself lucky!
Makeup and Skincare to Buy in Japan
7. Shiseido
Shiseido is one of Japan’s most famous beauty brands, and for good reason. Their skincare and makeup products are always reliable, especially if you’re looking for anti-aging or brightening products. Shiseido is sold in department stores like Isetan and Takashimaya, so definitely stop by if you want to grab some luxury items. We really love their SK-II Facial Treatment Essence!
8. Canmake
For something more affordable but still high-quality, Canmake is a great choice. This is our favorite Japanese drugstore brand, and it has everything from blushes to mascaras. It’s super popular with both locals and tourists. You can easily find it in places like Matsumoto Kiyoshi or Don Quijote, which are all over the country.
9. Sekkisei (Kose)
If glowing skin is your goal, you’ve got to try Sekkisei. It’s known for brightening the skin with herbal extracts, and it’s one of those brands people rave about. You’ll find it at Kose counters in department stores or in Don Quijote for a bit of a discount.
10. DHC Deep Cleansing Oil
This one’s a cult favorite! The DHC Deep Cleansing Oil melts away makeup and nourishes your skin at the same time, leaving it soft and clean without any greasiness. It’s a bestseller for a reason, and you can find it at drugstores like Matsumoto Kiyoshi or Don Quijote. We also really love their Lip Cream!
11. Korean Skincare
Japan is a great place to shop for Korean skincare as well! We like to stock up on brands like Innisfree, Laneige, and COSRX. We usually find our essentials at better prices compared to websites like YesStyle or Olive Young. Whether you’re looking for sheet masks, serums, or moisturizers, Korean skincare products are famous for their quality and results. You can find them at drugstores or beauty stores like @cosme and Lumine in Tokyo.
Things You Can Buy in Japan for Better Value (compared to the US)
12. Electronics
Japan is known for its cutting-edge technology, and electronics such as cameras, laptops, and headphones are often available at better prices than abroad. Akihabara in Tokyo is the go-to place for electronics, where you’ll find a range of products from brands like Sony, Panasonic, and Canon. Plus, you might even stumble upon Japan-exclusive models!
13. Japanese Kitchen Knives
Japanese kitchen knives are world-renowned for their precision and durability. If you enjoy cooking, these knives are a great investment and are often more affordable in Japan. Kappabashi Street in Tokyo, known for its kitchenware stores, is the best place to find top-quality knives from brands like Masamoto and Shun.
14. Uniqlo Clothing
You might know Uniqlo from home, but in Japan, you’ll find exclusive collections and collaborations that you can’t get elsewhere. Their HEATTECH clothing is a popular choice, and they offer great value for stylish basics. During our recent trip to Japan, we stocked up on items from Uniqlo instead of packing them with us. It was around ~30% cheaper than back home! Just be mindful of sizing – Uniqlo Japan definitely runs a little smaller compared to the US. Be sure to visit their flagship stores in Shibuya or Ginza for a wider selection.
15. Japanese Tea Sets
A Japanese tea set is both a beautiful and functional souvenir, especially if you’re a tea lover. These sets, often made from porcelain or clay, are crafted for traditional tea ceremonies and make a lovely addition to any home. Look for them in Kyoto’s tea shops or in Asakusa’s craft stores.
16. Japanese Stationery
Japanese stationery is highly regarded for its design and quality. From smooth-writing pens to beautifully crafted notebooks and planners, you’ll find something for every stationery lover.
Where to Buy the Best Things in Japan
Here’s a quick guide to the best places to find the items on this list:
Traditional Souvenirs & Gifts
- Wagashi (Japanese Sweets) – Found in department store food halls (depachika), specialty wagashi shops, and Nishiki Market in Kyoto.
- Furoshiki (Japanese Wrapping Cloth) – Available at department stores, specialty gift shops in Asakusa and Kyoto, and other traditional markets.
- Maneki Neko (Lucky Cat) – Found in souvenir shops, Nakamise Street near Sensoji Temple in Asakusa, and gift stores in major tourist areas.
- Ghibli Merchandise – Donguri Kyowakoku stores (found in Tokyo, Kyoto, and major cities), Ghibli Museum gift shop, and specialty anime stores like Animate.
- Green Tea and Matcha – Uji (Kyoto) for premium tea, department stores, specialty tea shops, and Don Quijote for budget-friendly options.
- Gummy Candy – Found in convenience stores, supermarkets like Don Quijote, and specialty snack stores.
Beauty & Skincare Products
- Shiseido, Canmake, Sekkisei (Kose), DHC Deep Cleansing Oil – Available in department stores (Isetan, Takashimaya), drugstores (Matsumoto Kiyoshi, Don Quijote), and beauty specialty stores (@cosme).
- Korean Skincare – Found at beauty retailers like @cosme, Lumine, and drugstores carrying imported brands.
High-Value Purchases (Better Deals Than the U.S.)
- Electronics – Akihabara in Tokyo is the go-to area for cameras, headphones, and gadgets. Also check Yodobashi Camera and Bic Camera for tax-free deals.
- Japanese Kitchen Knives – Best found on Kappabashi Street in Tokyo, known as “Kitchen Town,” or specialty knife stores in Kyoto and Osaka.
- Uniqlo Clothing – Uniqlo stores are everywhere, but the flagship locations in Ginza and Shibuya offer exclusive collections.
- Japanese Tea Sets – Specialty tea shops in Kyoto, craft stores in Asakusa, and department store home goods sections.
- Japanese Stationery – Best places include Loft, Tokyu Hands, and Itoya Ginza for high-quality notebooks, pens, and planners.
Japan makes it easy to find unique, high-quality items that you’ll continue to love long after your trip. Whether you’re looking for souvenirs, beauty products, or something that offers incredible value, this guide has you covered. Happy shopping!
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